The dating go round
In “All the Single Ladies: Unmarried Women and the Rise of an Independent Nation” (Simon & Schuster), the journalist Rebecca Traister describes the attempts of one establishment, the Trowmart Inn, in Greenwich Village, to address this problem.Unlike most boarding houses for working women, the Trowmart didn’t impose a curfew, and actively encouraged male visitors. had they a proper place in which to entertain their admirers, would develop into happy, excellent wives and still happier mothers.”What the Trowmart founder had in mind was “calling,” the respectable mode of courtship that had been practiced during the nineteenth century and into the twentieth by the aspirational middle class.The monogamy of the booming postwar fifties offered “a kind of romantic full employment,” while the free love of the sixties signified not the death of dating but its deregulation on the free market.The luxury- and self-obsessed yuppies of the “greed is good” eighties demanded that the romantic market deliver partners tailored to their niche specifications, developing early versions of the kinds of matchmaking services that have been perfected in today’s digital gig economy, where the personal is professional, and everyone self-brands accordingly.However much you might enjoy going out to dinner or stumbling home with someone new, you date in the hope that the day will come when you’ll never have to date again.
Six months into their relationship, she discovered that he was seeing half a dozen other women, one of whom he’d been stringing along for two years.
The first is that though dating is passed off as a leisure activity, it really is a lot of work, particularly for women.
It requires physical effort—all that primping, exercising, shopping, and grooming—as well as sizable investments of time, money, and emotion.
In our consumer society, love is perpetually for sale; dating is what it takes to close the deal.
Her second conclusion is that the way we consume love changes to reflect the economy of the times.